Why learn German? 2nd Part


5. Germans are the biggest spenders of tourist dollars in the world.

While German workers are highly productive, it is clear that they know how to play just as hard as they work. With ample disposable income and an average of 6 weeks of vacation a year, Germans have the time and the means to travel, … and they do! If you are a world traveler, you are certain to encounter Germans wherever you go since nearly 3 out of every 4 vacations by Germans are spent in other countries. In 2007, they spent a record 91 billion euros on international travel. Year after year, the residents of Germany spend more on foreign travel than those of any other nation.

Germans especially favor travel to warm Mediterranean climates, such as can be found in Spain, Italy, Turkey, and Greece, and travel to Eastern European countries is increasing in popularity. Germans also readily travel to Africa, the Far East, and the Americas. 1.2 million German tourists visited the U.S. in 2003, making Germans the third largest nationality of tourists to the United States (after the British and Japanese). The most popular U.S. destinations are California, Florida, and New York. Travel agencies, tour companies, hotels, airlines, and car rental agencies that can communicate with Germans in their own language will win their business. Floridians know this: In that state there are at least two travel magazines published in German: Florida Journal and Florida Sun Magazin.

6. The German presence on the Internet supercedes most others.

Considering what great innovators the Germans are, it’s not at all surprising that they maintain a dominant Internet presence. With 8 million Internet domains, Germany’s top-level country domain .de is second only to the extension .com. That makes German domain names even more popular than those with .net, .org, .info, and .biz extensions. Even the second-place country extension .uk trails far behind at 3.7 million domain names.

7. Germans form the largest single heritage group in the U.S.

If you’re American or are interested in American culture, learning German can expand your appreciation and knowledge of U.S. history and culture. In the year 2000 census, 42.8 million or 15.2% of Americans reported having German ancestry, making German Americans the largest single heritage group in the U.S.

In waves of immigration that span nearly 4 centuries, Germans brought with them many customs and traditions that have become so ingrained in American ways that their origin is often forgotten. Family names and names of thousands of towns and cities indicate the German heritage of their ancestors or founders. Such cultural mainstays as kindergarten, the Christmas tree, and hot dogs and hamburgers were introduced by German immigrants to America. They founded multiple breweries, created Levi’s jeans, invented ketchup, and created Hershey’s chocolate. Germans had such a fundamental presence at the time of the founding of the United States that a German language version of the Declaration of Independence was printed only a few days after it was adopted.

8. 1 in 10 books in the world is published in German

German is not only a language of the past. As prolific researchers and scholars, German speakers produce nearly 80,000 new book titles each year. The only language markets that produce more books annually are the Chinese and English publishing industries. In number of books published, Munich is second in the world only to New York. Since only a small percentage of German books are translated into other languages (for instance, approximately 10% into Korean and Chinese, just over 5% into English), only a knowledge of German will give you access to a vast majority of these titles.

 

 

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